Originally after creating my draft logo, I didn’t see very many ways that I could have improved my design. To me, it seemed simple and effective. This in particular is why I am so thankful for the feedback portion of our projects. The people in my group helped me to appreciate the strengths of my design but also had me acknowledge the weak points. Most of the feedback I received had suggested I add text to the design, and that I fill in the rest of the circles surrounding my Venus symbol. Another suggestion I read was increasing the overall thickness of my design so that the scalability would be strengthened.

I kept all the core elements of my design from the draft to the final. The Venus symbol still represents that PCOS only affects women, while the ten circles with only one filled in as pink represents the one out of every ten women that are affected by PCOS. The main changes that I focused on including filling in each of the turquoise circles with color, which added more unity; and adding text so that the audience knows exactly what my brand is supposed to represent. It took me a while to find a font and placement that I was happy with for the “PCOS” text aspect, but I feel like I landed in a good place. I also made sure to center my design on my art board this time, since I forgot to with my draft.

I used the color turquoise as the primary color because it’s the shade used for PCOS awareness. The pink was chosen simply because it compliments the primary color nicely. My logo is simple and to the point, and I wouldn’t have it any other way. I really enjoyed using illustrator this whole time and look forward to our future projects.